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UX STRATEGIST AND INFORMATION ARCHITECT

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I love being an advocate for the user and putting myself in the users’ shoes to craft engaging, intuitive, and valuable user experiences.

My career began in research, finance, and management consulting focused primarily on business strategy and information analysis. But I found myself constantly engaged in personal projects where I could express myself in creative ways. I found my calling in User Experience Design and Architecture.

My favorite projects involve untangling complex flows to create simple and elegant experiences, especially where the online and offline worlds intersect across different platforms. I believe that successful UX include research, iteration, and close collaboration with my business, design, and technology partners. 

Originally from California, I now live just outside of New York City with my husband, two kids, and lovable dog, Ollie.  I am always game to go skiing (snow, not water!), and I've recently learned to appreciate a long hike with a good view. 

Image by Ahmed Yaaniu

FEATURED PROJECT

Revamped the Westin Site experience by focusing on content hierarchy and site structure to support brand strategy

  • Content Strategy

  • IA

  • Site Maps and Wireframes

  • Design Systems

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About
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Created and enhanced Pepsi's brand and marketing tools 

  • Requirements Gathering

  • Wireframes

  • Design Systems

  • User Testing

Pepsico Internal Marketing Tools

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Guest check-in via the SPG mobile app merging multiple back-end systems into a simplified user-friendly experience

  • Mobile App

  • User Flows

  • IA

  • Backend Systems Integration

Starwood Mobile Check-In

Starwood Mobile Check-In

Guest check-in via the SPG mobile app merging multiple back-end systems into a simplified user-friendly experience

·    Mobile App

·    User Flows

·    IA

·    Backend Systems Integration

View Project

Starwood Hotels Mobile Check-In

Starwood Mobile Check-In

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Re-imagined the Peet's Coffee subscription experience

  • Heuristic Analysis

  • User and Process Flows

  • Wireframes and Functional Specifications

  • User Testing

Peet's Coffee Subscriptions

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Hey, "Rome wasn't built in a day"

LET'S CHAT

Kelly Collet Linked In
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